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Sport Studies Department

Michael White

Assistant Professor for Sport Studies


+1 (336) 3162497
whitems@guilford.edu

Biography


Michael White joined Guilford College's Sports Studies Department in fall 2019. Since coming to Guilford, he has taught a variety of undergraduate courses, directed the undergraduate Sport Management program, served as an adviser, and in 2021 was named director of the College's Master of International Sport Management (MISM). In the MISM program he teaches courses in Strategic Planning and Problem Solving, External Operations, and International Model of Sport.

Michael is extremely interested in collaborating with other programs, organizations and colleagues on ways that sport can bring people together and serve as a conduit for improving life, both in the U.S. and abroad. Leading the effort to create Guilford's MISM program is an example of this desire and commitment. The MISM serves as a place to guide students in ethical leadership and encourage them to find the greater good in their careers.

He is also open to scholarly efforts that study the impact of sport specialization on young athletes, as well as the future of amateurism/NCAA in the United States.

Michael came to Guilford after a 16-year career on the senior leadership team in the East Tennessee State University (ETSU) Department of Intercollegiate Athletics. During his time at ETSU, Michael managed all responsibilities of the Buccaneers' athletic communications office and had served as the Associate Athletic Director for Communications since 2008. His duties included oversight of the program's branding efforts, direction of the Buccaneer Sports Network's radio, television and streaming coverage, and administration of the program’s website.

Michael spent eight years in the newspaper industry and was an award-winning sports editor before his time at ETSU. He is a 1996 graduate of Milligan College, where he played four seasons for the Buffaloes' baseball team. In the community, Michael was a member of the Johnson City Morning Rotary Club, and he served as a coach, manager and board member for the Johnson City American Little League. He also supported the efforts of the SteppenStone Youth Treatment Center just outside of Greeneville, Tenn. 

Beyond his efforts at Guilford, Michael began working in game operations for Duke University Athletics in 2019, providing statistical services for the football and men’s basketball programs. In addition, he offers sport management and leadership consulting services for private organizations and businesses.  

A native of Elizabethton, Tenn., Michael enjoys travel, playing golf, watching superhero and Star Wars’ movies, and exploring his hometown of Durham, N.C., with his wife and three children.

Education


East Tennessee State University, Ed.D., 2018
Global Sport Leadership
East Tennessee State University, MBA, 2008
Business
Milligan University, B.S., 1996
Business, Communications

Selected Scholarship


White, M.S. (2024). Front Office Fantasies: The Rise of Managerial Sports Media. International Journal of Sport Communication. Advance online publication. https://doi.org/10.1123/ijsc.2024-0033.

Jones, D.L., White, M.S., Choi, W., & Langevoort, S. (2024). Discover What's Possible: Study abroad to see what opportunities await in the sports field. Parks and Recreation Business Magazine.  Online publication. https://www.prbplus.com/study-abroad-to-see-what-opportunities-await-in-the-sports-field/

Courses Taught


Organization and Administration of Sport (SPST 320)
Sport Marketing (SPST 431)
Sport Communication (SPST 335)
Introduction to Sport Management (SPST 130)
Legal Aspects of Sport (SPST 432)
History of Sport (SPST 247)
Experiential Learning Internships (SPST 485)
International Model of Sport (SPST 250)
Strategic Planning and Problem Solving (MISM 510)
External Operations in Sport (MISM 540)
International Model of Sport (MISM 570)
Capstone (MISM 580)
Brand, Marketing and Sales Leadership (GSLD 7100) at ETSU
Survey of Promotion (ADVR 3100) at ETSU
Topics in Journalism (JOUR 4957) at ETSU
University Seminar (ETSU 1000)

Additional Credentials


Grants: Choi, W., & White, M. (2023). Using technology for health promotion among people with intellectual disabilities. Summer 2023 Community Engaged Research Grants. The Center for Principled Problem Solving and Excellence in Teaching, Guilford College

Areas of Interest


Differences between sport specialization and multi-sport experiences for youth.
Future of traditional amateurism with advent of cost-of-attendance/NIL model in college sport.
Collegiate coaching salaries and their impact on overall university financial structure.
Entrepreneurial opportunities for international expansion of the sport industry.